About

 

Cable Goods represents the power of connection, resilience, and expression. The name “Cable Goods” is derived from three key elements:

The Era of Cable - an influential period across fashion, sport, & entertainment inspiring language and visuals

Cable the Medium - transmitting power or signal from one place to another, like the cables that power our favorite music and keep us all connected, Cable is the ultimate means of expression

The Spirit of Cable - by definition: multiple wires, working together, provide greater strength & flexibility in comparison to a single, solid wire. We are better together.

–

Ultimately, Cable Goods is built upon the belief that everyday people are capable of achieving extraordinary victories through one process consisting of three fundamental phases:

1. Believe 2. Endure 3. Prosper

It is a fearlessness in attempt, free from the noise of opinion. Understanding that the real reward is earned through consistent effort.

Pillars

At the heart of Cable Goods are eight key values, which guide everything we do:

Driven: How exciting an opportunity to test our limits and realize our potential each day?

Resilient: Like a cable that can bend without breaking, we face challenges head-on. Take the hits, go the distance.

Dependable: In a world that's constantly changing, be what others can count on. Show up.

Honest: Integrity is non-negotiable. Choose the hard rights over the easy wrongs.

Curious: Curiosity fuels creativity. New ideas bring new perspectives. Always strive to learn more and maintain an open mind.

Expressive: We celebrate individuality and believe that everyone has a unique story to tell.

Thoughtful: Every decision we make reflects a deep care for people and our community. Belief is the best gift we can give each other.

Valiant: The hero and the coward feel the same, what they do is the difference. Faith over fear.

A Reminder

Just as wires within a cable work in unison to create strength or transmit power, we're at our best when we realize we're all on a similar mission together. We all have a job to do, but no matter how tall the task, let Cable Goods be the reminder there's no quit in the kid. So - grab your lunch pail, fix your hard hat, and let's get to stepping.

Into the Storm, Where Victory is Formed.