BEHIND THE NAME

  • ERA of Cable

    An influential period across fashion, sport, & entertainment inspiring language and visuals

  • Cable the MEDIUM

    Like the cables that power our favorite music and keep us all connected, it is the purest form of expression.

  • SPIRIT of Cable

    Multiple wires working together, creating greater strength & flexibility. Better together.

Cable Goods represents the power of connection, resilience, and expression.

BELIEVE. ENDURE. PROSPER.

Built upon the belief that everyday people are capable of achieving extraordinary victories through one fundamental process:

BELIEVE. ENDURE. PROSPER.

It is a fearlessness in attempt - free from the noise of opinion. Understanding that the real reward is earned through consistent effort.

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"Fearlessness in the face of death
Met with a smile
Defiant until the end"

- Chris Cornell, 2003

BUY THE TICKET, TAKE THE RIDE